Digital Ecommerce Store

My role: Lead Designer

This project was for a small digital software startup company that wanted a very simple website for their products. Taking inspiration from artists who used the product, I designed their store using manga illustrations and other imagery created in the software. The site was designed to be fully responsive and with an emphasis on conversion. The images shown below show the site in its prototype state with placeholder text and images in many sections. The grey versions of the pages show the wireframing phase which was meant to act as a tool for the client choose which content went where.

 
 

Homepage prototype


Wireframing

As with most web projects, I started with wireframes in order to organize the site's content without wasting time on designs that would later change. I've included the wireframes for each of these pages to show how the designs evolve throughout the process.


Product detail page prototype

Homepage wireframe

 

Product detail page wireframe